Earlier this week, an envoy including Mayor Buddy Dyer and Mayor Teresa Jacobs, Metro Orlando EDC CEO Rick Weddle and Disney Senior VP Ken Potrock visited New York to spread the word about Orlando’s rapidly evolving identity and the “Orlando. You don’t know the half of it.” campaign. The group met with national media outlets like Bloomberg Advantage, CNN Money, TechCrunch and AdAge. One result of the trip was a column from the New York Times asking if Orlando was the “Next Silicon Valley.” The article lists the insights of several researchers, including an Urban Theorist ironically named Richard Florida about the model components necessary to create a substantial tech hub, the Next Silicon Valley, and compares Orlando’s features to those of other cities such as New York and Provo, Utah:
“I think what Orlando has is a combination of the space stuff and the Disney stuff,” Mr. Florida said. “It’s not trivial, those things taken together, but it’s hard to see how you put them together.”
Local officials point to one way they might. Orlando is a center for modeling and simulation technology, because flight simulators and theme park rides can rely on a lot of the same technology. Tourism isn’t generally thought of as a tech-intensive field, but Disney recently developed its MyMagic Plus system (waterproof wristbands with RFID chips that give visitors access to rides and unlock their hotel room doors) in-house in Orlando.
Still, tourism is heavily dispersed geographically, and while there are a lot of tourism dollars in Orlando, even Disney is not headquartered there. Companies that produce technology for the hospitality industry do not need to cluster in Orlando.
“I would say, over all, this is a relatively thin backdrop,” said Mark Muro, the researcher behind the Brookings report, after examining his own figures about industry concentration in Orlando, which show few high-tech specialties. “But I would note it is possible to diversify, starting from nothing.”
The article prompted passionate responses from many community leaders:
“Although I feel the writer could have done more research, I’m sorta glad the article puts us to the fire and squelches a bit of the self congratulating. I’m so excited about how Orlando is developing, but we should take the criticism and ask ourselves if we’re doing enough as a community or are we suffering from premature celebrations. We are patting each other on the back too soon when there is still much work to do. There are still too few of us working toward unity, cohesion and collaboration between homegrown startups and established tech. There is still friction in starting and funding a company in Orlando. Most of us are both amazed and baffled when we are named a top tech hub, top place for foodies, top place for hipsters, number one for coffee houses, fastest growing xyz – all sometimes trite, Buzzfeed-type listings that are based on conjecture or lazy journalism. If you asked the tech community as a whole whether they felt connected and validated, I would argue 50 percent would say no. For every success there are failures, and we don’t analyze and discuss why they are happening or how we can improve the success rate as a community. I’ve been guilty of saying we can be the next Austin or major tech hub, but isn’t that like saying San Antonio is the next theme park capital because there’s a Six Flags there?
In a city’s life cycle we are definitely on an upward trajectory, no one can argue growth and our downtown has improved dramatically in the past few years. But just because our downtown has improved doesn’t mean it comes close to a Manhattan city block and it doesn’t mean that the 42 million people who visit Orlando annually have a clue that our downtown even exists. Nor perhaps should they care. Let’s be introspective a bit, let’s develop a culture of collaboration. Let’s slow the self-congratulating and recognize our homegrown successes and sincerely see if we can help them become the anchor companies we’re looking to attract from the outside. Let us as residents, workers and business owners believe the change we’re expressing is happening internally before we try and communicate it to the outside world.”
– Carlos Carbonell, CEO of Echo Interaction Group and Orlando Tech Association President
“This is not meant to be dismissive of SF/SV strengths and structural advantages, but is rather a reflection of the understanding that we have to build our own city, our own future, based on the resources available to us locally. It does no one any good to ape what has been successful in other locales.I would also make mention of ICAMR (International Consortium for Advanced Manufacturing Research) This facility and the ecosystem it will spawn and maintain is global in its impact and scale. We are also the leading center for computer vision in the US with some of the most well regarded and important research taking place at the University and a number of companies exploiting this emerging technology.”
- Phillip Holt, Founder of Canvs, Splyt
“IMO, this article is reflective of Orlando’s past, not present and future. It fails to mention that Pentaho just sold to Hitachi for $500MM. We’ve got multiple tech companies that are quietly approaching or exceeding valuations like this flying under the radar right now. No real mention of the startup scene that is still in its early stages right now, but is progressing rapidly. I don’t have any negative emotions when reading this article bc it’s backward looking, and not forward. That’s the easier angle and story to write. Orlando is still writing its history and you have to be a part of that to understand that, so we’ll see what that looks like to outsiders in 5-10 years.”
- Aaron Gray, Vice President of Jones Lang LaSalle, the real estate firm that was key in developing the Church Street Exchange into a downtown digital technology hub
“Provo may have some measurables that rank highly for the type of analysis done for the article, in fact, great urban places and centers for innovation are much more complex than a certain set of numbers might indicate. At the end of the day, the places that will matter in the future will be interesting and provide much more than the simplistic measurables the author references. Great places are reflective of emotional connections that attract and retain talent. Saying a place like Provo is successful is kind of like measuring the success of a desert by the weather conditions – if it’s hot and dry, it meets the definition of “successful”. But, in reality, there is much more to it than that. The ecosystem we are creating in Orlando is, by definition, complex and does not lend itself to measurables that are easily quantifiable. Sure, this article raises some valid points based on certain stats, but I’d argue that is it very shallow and does not reflect the “human nature” that is involved in understanding cities and centers of innovation where smart folks really want to be. Orlando has the opportunity to be a great “sum of its part” and we are building something meaningful. Naysayers will always be there and that is fine. If the author would like to refute the power of UCF Downtown Campus and Creative Village as a game changer and something that is a compelling competitive advantage, I’d welcome the debate.”
- Craig Uslter, President of Uslter Development, Inc., the team that’s bringing Creative Village to downtown Orlando
“I think we’re at a critical point in our future and are making some much needed investments in our community and in infrastructure that will propel our region forward. Our start-up tech/IT community is young but is rapidly growing. Homegrown tech companies are being acquired (code school, pentaho, channel intelligence) and we’re starting to see capital flow into the region. However we have a very long history of technology in the region dating back to the 1960s with Lockheed Martin to support NASA program as well as origins of UCF (formerly Florida Technological University). Today, we have a major aviation, aerospace and defense community that has also commercialized products for other industries.”
- Jennifer Wakefield, VP of Marketing & Communications @ the Metro Orlando EDC
“We are an emerging region that many folks see in their rearview mirror. Silicon Valley is a one off. We are Orlando and we are becoming what we want to be. Competition for readership rewards sharp edged opinions based on only superficial research. I often counter these opinions with some research when I can. I haven’t got a retraction yet but I do get a “thanks for the information” sometimes. Our Optics and Photonics is world class too by the way. Finisar, an optics company that was spun out of the university as Optium, was part of our incubator, is doing more than a billion dollars in annual revenue now and employs 12,000. I stopped paying too much attention to these kind of stories except that it does show us what other’s opinions are of us. It is their opinion, not ours and not a true representation and frankly, people make stuff up when they need to fill in the blanks. Certainly, the reviews are mixed and you can make the point on either side of the issue. We are featured as an example in William Holstein’s book, the Next American Economy.”
- Dr. Tom O’Neal, UCF Associate VP for Research & Commercialization and Cofounder of the Florida Angel Nexus
“I know the quote “Nerds love Orlando” is true, because I am the proof point. I happen to love Orlando more than Silicon Valley, San Francisco, Boston and Washington DC – all places I have lived and in which I continue to work. From my perspective, Orlando does not compete with Silicon Valley. Orlando is a great place to be, with assets and liabilities like every emerging technology hub. As the community supports this ecosystem, we need to focus on growing and optimizing those assets and reducing the liabilities.”
- Jason Rottenberg, Managing Director of Arsenal Venture Partners
“It’s all about the people. There are surging grassroots movements happening with our indie game developers, women entrepreneurs committed to tech innovation and digital entertainment technologists. I see a growing consensus among our tech pioneers – that this is THE place they want to host their wealth-building technology initiatives. The smartest economic storytellers will be keen to watch our story unfold.”
- Shea Glenny, Director of the Orlando Women’s Business Center
What’s your opinion? Comment below or click here to comment on the Orlando Tech Facebook Group.
Orlando startups can make a national pitch tomorrow when reality show “The $tartup Hour©” visits Canvs.
$tartup Hour producer Jonathan Block chose Orlando as one of eight cities nationally after an impromptu meeting with local 1 Million Cups Orlando co-founder Ron Ben Zeev at the Kauffman Foundation in Kansas City.
“Thank God for Ron,” says Block. “Orlando wasn’t even on my radar, but he was so passionate and I was surprised to learn all that’s going on there. After more research, we chose Orlando as one of cities on our tour.”
The show just finished filming entries at SxSW in Austin and will hear pitches in Orlando, Kansas City, Boston, Pittsburgh, New York City, San Francisco and Sacramento. A judges panel will review the recording sessions and select show finalists to pitch on-air nationally.
Block and crew will be filming startup pitches tomorrow at Canvs, the Orlando Co Working Space, from 10 A.M. to 6 P.M. If interested, go to thestartuphour.com/entrepreneurs to register your startup to pitch, and producers will be accepting walk ups as well. The pitches will be 4 minutes in length and will not include any slides or visuals.
During Block’s nationwide tour, the former music exec has seen more than 500 pitches. Here are his tips for getting yours on air:
Solve an Important Problem
“Make sure the world needs your app, and use statistics, customer testimonials or a personal story to convey that, make it connect. Then talk about your vision and intertwine features and trends into your long term plan that show why you’ll succeed.”
Don’t Bore Us, Get Us to the Chorus
“That’s an old music business saying. Basically get to the meat, you have just four minutes to pitch, don’t spend the first three setting up the premise. In the first minute, get to the point, why is your startup important. Then use the rest of your time to convince us why we should invest in you.”
People Invest in the Person, not the Business
“In music, it’s obvious you need to have exceptional style, but I also need to feel I can work with you, you are the product. So bring out your passion, your charisma, your confidence and your acumen, so I feel you have a good handle and will make good decisions. You don’t need PowerPoint slides for that to come across.”
To register to pitch, stop by Canvs tomorrow between 9 A.M. and 4 P.M. or click here to register.
This article was reported by Diane Court, Founder @ Paris Foot Walks
Move over Shark Tank. A new business pitch reality show is coming to town.
The $tartup Hour© has chosen Orlando as one of eight cities for filming the show’s featured inventors and entrepreneurs who will pitch a nationwide audience for funding and customers.
After launching production in Austin March 13-15 during the South by Southwest Interactive festival, The $tartup Hour will head to Kansas City, Boston, Pittsburgh, and New York City before setting up to record founders’ pitches at Orlando’s downtown coworking space, Canvs on March 26 then moving on to wrap up in San Francisco and Sacramento.
In selecting pitch cities the team sought to include a draw from a broad cross-section of U.S. entrepreneurial culture. Executive Producer, Jonathan Block says his interest in Orlando was piqued while speaking with local startup mentor and community organizer, Ron Ben-Zeev at a meeting in Kansas City sponsored by the Kauffman Foundation. Ultimately, Orlando’s close-knit, vibrant startup community was the reason the city made the list. After the March recording sessions, a panel of judges will review them to select the show’s finalists and on-air contestants.
In May when the 11-episode show debuts in six television markets and on the web everywhere, viewers will not only engage with featured companies during show episodes but also to follow their course afterwards. Current regulations allow only registered accredited investors to make equity crowdinvestments. Proprietary technology called TextinvestingTM will enable those qualified to fund a company using their cell phones while they watch. Investor or not, all viewers will have opportunities to vote their views during the show and have access to additional content including projections and valuations as well as interviews and press coverage.
From concept to realization the producers promise much more than a Shark Tank redux. As much or more than the interactive technology is a difference in vision.
“We’re open to application from startups in all business verticals,” said Block. “But we’re not about one-hit wonders. We’re looking for leaders who are solving important problems, for companies where an infusion will take them to the next level. What we really want to do is create jobs – the more sustainable the better.”
Business owners interested in having their startup featured on the show are encouraged to apply by completing a simple form provided on the website and submitting a video that answers the same questions about the business, their goals, how much money they want to raise, how the funds will be used and why the business will be successful.
As every founder knows, there is plenty of drama in the reality of entrepreneurship. The $tartup Hour intends to capture that energy and with it the audience’s attention. Viewers are entertained and educated as they see the process, jump in and take action.
This is reality TV on a mission. According to the 2015 Kauffman Foundation report, 40,000 fewer startups were launched per month in 2013 than in 1996.
“Per month,” Block repeated emphatically as he cites the report. “We’d like to change that.”
The bill, sponsored by Florida House Rep. David Santiago of District 27, is named HB 275 and was unanimously approved this morning by the Florida House Banking and Insurance Committee, moving it a significant step closer to becoming law
HB 275 would allow any Florida resident to invest a portion of their annual income in a Florida startup through an approved equity crowdfunding platform. To date 15 states such as Michigan, Wisconsin and Alabama have passed a similar bill, leading to platforms like Michigan Funders and CraftFund, which allow instate residents to invest in local startups. The Florida crowdfunding bill was crafted using SEC comments on similar bills and best practices from existing state bills.
Echo Interaction CEO and Orlando Tech President Carlos Carbonell, along with Matthew Huggins, General Counsel for PowerDMS and Jonathan Kilman, partner at Foley & Lardner, recently created Founder Source as a platform to connect interested Florida investors with local startups and businesses seeking investment. The trio launched the GoFundMe campaign to raise awareness and educate both entrepreneurs and potential investors.
“This bill would create more opportunities for Florida startups to raise money and grow their company here, keeping talented entrepreneurs in state and creating jobs,” said Carbonell. “It also opens a significant door to funding, especially if you’re at the earliest stages or are an experienced entrepreneur but don’t have the network to reach high net worth angel investors or venture capitalists.”
A study on Venture Backed startup demographics by CB Insights, a venture capital research firm working with Bain Capital, Deloitte and Microsoft, found that only 8 percent of venture backed startups are founded by women and less than 1 percent by African American or Hispanic founders.
Florida ranks 7th in the country for total venture capital investment with 45 deals for $863 million, according to a MoneyTree Report by PricewaterhouseCoopers LLP and the National Venture Capital Association. But the numbers are a bit tilted as a majority of that total was from one company, a $592 million investment in Magic Leap Inc of Dania Beach. Without the Magic Leap deal, Florida would have ranked 17th behind New Jersey, North Carolina and Maryland.
The engagement from an equity crowdfunding backer versus a kickstarter backer would be unique, said Alex Gramatikas, founder of ALTR, which makes custom clothing buttons. ALTR ran a successful kickstarter campaign in August 2014 to bolster production.
“But after the campaign, the customer doesn’t really have an incentive to keep promoting your product,” said Gramatikas. “If they’re personally vested, it’s like building a huge sales force across the state. They have an incentive to promote you not only because they find your service or product valuable, but also because they could get a return on investment.”
“It depends on the company, what stage you’re at, and if want strategic investors like we do,” said Trobo co-founder Jeremy Scheinberg. “The biggest reason we did Kickstarter was to validate Trobo, but those campaigns take a lot of work to be successful, so if you’re raising $500,000, is it more efficient to get that from five investment groups or to appeal to a thousand small investors? It depends. But I am happy the option might exist.”
If you’re an experienced founder who has led a successful Kickstarter and has paying customers, but hasn’t been able to find the right Florida investor, the bill could be a game changer.
Delisle has raised more than $3 million across two companies, one of which was acquired. Although ICLOAK has paying customers and has sold more than 2,400 units, they still have trouble raising money at home, which has driven Delisle to travel to New York, Boston and Chicago to find investment that would allow ICLOAK’s growth to meet its high demand.
“And that takes valuable time, so if this bill was passed and I could create a local campaign, it would be worth my time and effort,” said Delisle. “The fact is we’re primed for growth and I’m ready to hire at least two dozen people now if I had the funds, but my hands are tied because of the current rules. Once you’ve exhausted friends and family, you’re stuck. This bill could change that.”
The GoFundMe campaign has raised $3,500 in the past day by 21 backers. To learn more about the Equity Crowdfunding Bill and the Education Campaign, click here.
OrlandoiX, the digital media and entertainment technology festival planned for October, received a major boost last week: an additional $100,000 from the City of Orlando’s Downtown Development Board, bringing total funding to $800,000 in cash and in-kind contributions. The funding was unanimously approved at the Downtown Development Board meeting on February 25.
The $100,000 investment was the largest special events funding amount in the history of Orlando as OiX lines up with several key Project DTO initiatives to bring a signature design and tech festival to Orlando’s downtown. The 5-day digital festival looks to draw 50,000 creative technologists, entrepreneurs and visitors to Orlando, creating an economic impact of $34.7 million according to a study by Rollins College.
“Recommendations from the Project DTO task force stated that there is incredible opportunity for Downtown to flourish if we continue to support technology, entrepreneurship, special events and concerts,” said Thomas Chatmon, Executive Director of the City of Orlando’s Downtown Development Board. “OrlandoiX accomplishes all of the above by showcasing our urban core and world-class community venues to more than 50,000 digital innovators who have traveled from around the globe to see how Orlando is leading the world in entertainment technology.”
Last month OiX announced major partnerships with EA Tiburon, Full Sail University, IZEA, Highwinds, OUC, Purple Rock Scissors, Riptide Software, Foley & Lardner, Orange County Government and the Orange County Convention Center.
Along with EA Tiburon, OiX plans to turn the 875,000-foot Amway Center into a gaming arena featuring prize tournaments, workshops and world premiers from top gaming studios. More than 200 events are planned for the festival, including entertainment technology workshops, a digital expo and speaker series, startup summit and nightly entertainment throughout major Orlando venues such as the Dr. Phillips for the Performing Arts Center, Church Street and the Orange County Convention Center.
“It’s exciting, we couldn’t have done OiX three years ago, Dr. Phillips didn’t exist, the Amway Center didn’t exist, the Church Street Exchange was empty,” says OiX founder David Glass. “We have world class venues, and OiX will bring an entirely new audience to our city, digital artists and creative technologists from the southeast and around the world, showcasing everything amazing Orlando has to offer.”
OiX runs from October 2-6, and tickets go on sale on April 2nd, ranging from $35 for standalone events like the gaming arena to $700 for the entire conference and workshop series. OiX will also host a kickoff party on April 2nd at the Church Street Exchange.
For more info and to register for the kickoff, go to www.orlandoix.com.
Tomas will be speaking at Starter Studio’s Founder’s Talk on Monday, March 9 @ 7 p.m. Click here to learn more and attend the talk.
A born salesman, his first big action came at nine, accompanying his dad on a business trip in Spain selling textiles. Diaz wanted to explore, but work came first, and his father said wayfaring had to wait until they sold more inventory.
“I remember approaching a local merchant to buy some stuff, so my dad and I could go sightseeing,” said Diaz. “He bought the entire truckload. My dad loves that story.”
After graduating Rollin’s MBA program, he took a job with the appliance giant in the warranty department but was soon promoted to sales because he “had way too much personality for finance.” Within six months, he sold $1 million in obsolete, discontinued appliances that the company had considered just throwing away and quickly rose the ranks becoming Whirlpool’s youngest national sales director ever at 28, working with partners like Sears, Lowes, Ikea and Best Buy.
“But I had always had a restlessness to do my own thing,” said Diaz.
After the tenth promotion offer to manage the Lowes account, Whirlpool’s largest, the itch became too much, and Tomas left Whirlpool to start the “Dropbox for receipts,” with a high school buddy. After a few months focusing on consumers, they pivoted focus toward the retailer, which had a profound impact.
“The receipt was an area where retailers were losing a lot of opportunity,” says Diaz.
The redirection toward an enriched, interactive receipt where retailers could put actionable coupons and offerings was key. FlexReceipts quadrupled in size, and Diaz has raised over $2 million to date. The near 15 person company now works with clients such as GNC, Rooms2Go and Beats by Dre.
Overnight successes generally take two or three years, and here are three lessons Diaz learned along the way.
It Ain’t All About Raising Money
“At the beginning, we thought raising money to grow was something necessary, but we were wrong. It’s a big distraction. We spent almost a year trying to fund raise, when we should have been building the company. When we refocused on building, we landed our first big client and found important partners we still have today. It was a night and day difference. When you have big clients, and big partners, it’s absolutely much easier to fund raise.”
Focus, Focus, Focus
“When you’re a startup, there are so many shiny objects, investment, acquisition, possible revenue opportunities, but you have to prioritize and have razor sharp focus. We were trying to capture every market, spending time fundraising, and we almost got acquired early on, but we weren’t moving, getting traction. Then we stopped fund raising, we didn’t get acquired, and we changed our focus to specialty retailers, and then it became so much easier to get partners and customers. Shiny objects are a distraction.”
Teamwork Makes the Dream Work
“Right after the acquisition didn’t go through, we were fragile. But our rock star team and my co-founder Jay Patel kept us on point, kept us executing, and that was a turning point for the company. Team is everything, and building the right team should be a number one priority.”
Tomas will be speaking at Starter Studio’s Founder’s Talk on Monday, March 9 @ 7 p.m. Click here to learn more and attend the talk.
The rising popularity of coworking is transforming Orlando into a hub for creativity and collaborative innovation. One of the most exciting developments in The City Beautiful is the increasing availability of these shared workspaces, which give startups, entrepreneurs, and freelancers access to ideas, resources, and networking that they can’t get at home or their nearest coffee shop. “Coworking spaces have seen a tidal wave of demand, driven primarily by [Orlando’s] tech and creative communities,” notes Dennis R. Pape, cofounder of Catalyst Spaces. Here we’ve gathered a list of the best places in town.
101 South Garland Ave, suite 108
Vibe: Sleek, laid back atmosphere with a Silicon Valley feel.
Canvs provides an open plan, modern workspace in the heart of downtown’s Cultural District, replete with state-of-the-art conference rooms, Gigabit Internet, a Bicycle Wall (aka vertical bike storage), a shared kitchen stocked with coffee, healthy snacks, and beer, and access to weekly events and programs. Although it’s geared towards tech startups and related businesses, they aim to make it easier for anyone to start their own business. Canvs is currently home to Starter Studio, Fyre, the Florida Tech Journal, and the Orlando Tech Association, to name a few.
Cost: Part-Time membership $100/month; Dedicated Desk $375/month
Contact Details: (407) 915-3903; canvs.org
1 South Orange Ave, 5th Floor
Vibe: Airy, modern aesthetic combined with a warm sense of community.
Opening in mid-March 2015, Catalyst is designed to spark business innovation and growth by fostering relationships between entrepreneurs, tech startups, creatives, and independent workers. Perks include FiOS internet, Vespr Craft Coffee bar, private offices, a networked printer, learning opportunities, and coworking in other Florida cities. A few of the notable companies that work there include Bootstrap Academy, Yelp’s Orlando office, and Root Radius. Located on the top floor for the 1 South Orange building, it has a great view of downtown as well.
Cost: Community membership $99/month; Dedicated Desk $325/month; open 24/7 *
Contact Details: (407) 701-5577; catalystspaces.com
37 North Orange Ave, 9th Floor
Vibe: Bright, welcoming, and fun, with a palpable feel of positive energy.
Located in the historic Angebilt building off of Orange Ave, CoLab’s motto is “Connect, Collaborate, Coffee” – the 3 essentials for success for any small business or startup. In the spirit of creativity, any coworker with a dedicated office is encouraged to paint and/or decorate their office however they wish. CoLab is home to Creative Spark, Applied Informatics, and Social Hire, among their diverse group of businesses. Coworking includes access to shared work areas, special events, and unlimited coffee; not to the mention good vibes and friendly people.
Cost: One Day Drop-In $15.00; Full Time membership $199/month
Contact Details: (904) 417-8430; colabusa.com
520 Virginia Drive
Vibe: Fun, exciting, woodshop feel.
Inspired by the larger “Maker” movement, Factur’s motto is “Learn. Create. Share.” As a member-driven fabrication laboratory and coworking space, they strive help people work, learn, and build a community rooted in science, art and technology. Although they aim to help companies who are starting up, they don’t house companies onsite. However, access to a woodworking and 3D printing room, and eventually drones, smelting, and blacksmithing, are among the included perks. Factur also accepts volunteers who are interested in learning about the skills they employ.
Cost: Part Time membership $75/month; Full membership $250/month
Contact Details: (407) 801-3228; factur.org
5. Swivel Spaces
315 E. Robinson Street, suite 525
Vibe: Quiet, friendly, goal-focused atmosphere.
If you’re looking for a professional office in a gorgeous building off of Lake Eola, then Swivel Spaces is the perfect match. A small, eclectic mix of tech companies, insurance agents, and freelance web developers call this coworking space home. Amenities include WiFi, a bright glass enclosed conference room, shared kitchen, bright open workspaces, and a gorgeous lobby with views of the Lake. Unlike the others in our list, it’s not specifically targeted to tech companies or startups, but it does provide a quiet place to get some work done uninterrupted, while still offering the opportunity to collaborate with fellow coworkers.
Cost: Dedicated Desk $195/month
Contact Details: (407) 843-6603; swivelspaces.com
6. Effin Amazing
1020 W Church Street
Vibe: Eclectic, restaurant-y, re-imagine Cafe TuTuTango as a steakhouse.
Effin Amazing is a digital marketing agency, so coworking isn’t their business model, but they do offer desks to weary designers, developers, professionals, so it kinnnnda feels like a coworking space. But it’s not. The space features a full lounge with free coffee, beer and ping pong, but as Effin Amazing founder Dan McGaw says, the atmosphere is a, “get shit done kinda place,” separating the lounge from the rest of the workspace. The office features five sizable conference rooms with ChromeCast projectors, 8×5 dry erase boards throughout, and is the only cowor … er … space on this list with free parking. All space residents also get free access to Bootstrap Academy, an education course on running a startup.
Cost: $2/hr, $10/day, $40/week, $150/mo (No dedicated desks)
Contact Details: firstname.lastname@example.org; effinamazing.com
Fortune Magazine recently named Orlando a top game development hub and Florida the #6 top game development state in the country, annually contributing $171 million plus to the economy and employing more than 4,500 developers. O-town caters to both big and small from top studios like Zynga and EA Tiburon to indie studios like Phyken Media and Outhouse Games, and events like Indienomicon and the Indie Galactic Space Jam have led to more than 60 games created by 45 studios and teams.
We asked some local indie shops what makes Orlando such a great game dev community, here’s what they had to say:
“I’ve lived in Miami and traveled all over, and I haven’t seen resources like we have here when you look at the Melrose Center and the Full Sail User Experience Lab, where developers do extensive user testing, it’s amazing. Plus, and I’m sure this will get said over and over, is the gaming community is amazing, so supportive, when new studios come into town, developers will introduce them to other studios, artists, musicians, plug them into the community, get them engaged quick. People here are eager to help each other, not to sacrifice their own progress, but to help others get ahead.”
“What makes Orlando truly a great place for games is the community. There are plenty of passionate gamers and devs as well talent from nearby universities that are all helping shape Orlando into a hub of game development especially for aspiring indie studios and startups.”
“The game development community in Orlando is a unique combination of indie developers ranging from one-man bands to x-men like individuals coming together to create magic on multiple platforms. The creativity in this community is more wide ranging due to the breath of experiences from simulations to entertainment games and even just software development. We are a collaborative and competitive community; not only do we strive to develop games with high immersion but we challenge each other to create better quality games. I’m proud to say in some shape or form that the majority of us have worked together in some capacity.”
“One thing I think makes game developers in Orlando unique is the influence the theme parks have had on us. For many of us, we’ve grown up with the rides at places like Disney and Universal. They have undoubtedly influenced the types of games that we make, giving us a real world perspective of what experience design can be.”
“I have never worked in a community that has been so open to helping one another to succeed as a business and as an individual. I have worked cross coast and never in my professional experience have I felt as strong sense of community as I do here in Orlando. To make it even better the talent pool here ranges from Ex-Disney employee’s to fresh graduates from various game design schools who are eager and intelligent enough to train for AAA work quickly and efficiently! Coming from Major game studio environments and moving to Orlando to start my business was one of the best choices I felt I ever made! If you want to develop an original game and have the right people supporting you as a community and as an individual Orlando is the city for you.”
“As for why my team and I chose Orlando for game development, besides the beautiful weather all year round, is that the people who make up this community are the most friendly, talented, diverse, and helpful. They are a great example of the kind of people who make up this city beautiful. With all of the local colleges including UCF and Full Sail offering game development degree programs the local talent pool continues to grow as we have seen at recent game jams. There are also a lot of amazing musicians and artists coming from these same schools bringing their unique concepts and ideas to game development. I think the only thing Orlando needs to put itself on the map for indie games is a chance.”
“It’s been an incredible experience to watch, and be a part of, the games industry here in Orlando. In just the past few years there’s been a transformation – with studios and individuals stepping up and announcing their presence, projects, and support within our community. This entrepreneurial passion is being fueled by our spirit of collaboration, which is bringing together a cross section of people with talents ranging from development, web, design, business, music, art, animation, and every facet in between. With resources like the Melrose Center, local universities, co-working spaces, meetups and events, our city is actively investing in, and pushing this industry forward. It’s amazing to see.”
“It’s been great to see the indie game community as well as the resources available to game developers grow here in Orlando. There are more places for game devs to go for networking, technical and business support than there ever was before. UCF’s master program in game development, the Florida Interactive Entertainment Academy (FIEA), even created an accelerator program called FIEA Ventures in 2014 that offers gaming startups up to two years of office space, mentorships and access to all the audio, motion capture and film studios in the building. As of now it’s only open to FIEA alumni but there are already 3 companies in the program. FIEA Ventures could provide a great transition for graduates looking to stay in Orlando and start their own game studio instead of potentially leaving town to work for another studio.”
Orlando digital marketing expert Dan McGaw, founder of Fuelzee and AmazingCorps and co-founder of StarterStudio, was recently chosen by the U.S. Consulate in Mexico as as Ambassador for Entrepreneurship at ExpoTech 2015, a technology and entrepreneurship conference in Tijuana, Mexico. Along with the keynote address, McGaw gave six presentations on marketing and entrepreneurship as well as consulting work for the Tijuana Economic Development Commission.
We caught up with McGaw to learn about the Tijuana startup scene and if he got to use his favorite word during the presentations.
OTA: First question, how did this even happen?
McGaw: I’ve been speaking with Mindhub marketer David Peguero [Mindhub is a coworking space in Tijuana’s financial district] on Twitter for a while now about a site I’m creating called Monetyze.me, and during our conversations he talked about entrepreneurship is exploding in Tijuana and told me about some upcoming events he’d love me to be at. David introduced me to the U.S. Consulate, they liked my background and invited me to come down as an ambassador for entrepreneurship.
Wow, what was your reaction?
Honestly I really didn’t think it was true, I was blow away. Now that I went, I have been extremely humbled by my experience and look forward to coming back in the future.
This is your first time presenting to an international audience, how was the audience different than groups you’ve presented to in the states?
I would have to say how incredibly engaged the university students were, I was blown away. They had really great questions throughout, they laughed at every joke, and I’ve never had so many people ask for my business card afterward, they were like, “We’re so f***’ing excited you’re here.” It was awesome.
What differences did you see between the Tijuana startup culture and here in Orlando?
The biggest was lack of exposure, some of the companies they’re creating there were ones we created here 10 years ago. But the design talent, the development talent, it’s the same. At MindHub, they have big clients like Fandango, and hanging out with their team was like being at Envy Labs except everybody spoke Spanish. The professionals I met are very talented, and I’ve already hired one to help Effin Amazing with marketing.
Two of your presentations were about how entrepreneurship was all about failing and getting over failure. How was that concept received in Mexico where culturally failure may not be perceived the same as the United States?
It was definitely interesting, something that people didn’t really understand at first. In Mexico, they have such a micro entrepreneurial culture, so many people own a tiny restaurant or chicken coop or grocery stand, and that supports their family. So there’s nothing really scalable, if you fail at one of those businesses, it could be devastating. So it was kind of eye opening to hear examples about how failure is okay, failing fast, so you can learn and make something successful, it’s a method. I got a ton of emails of people telling me about ideas they’ve had for years but were too afraid to start and how they’re not afraid to fail at it now, it was amazing.
Your digital marketing firm is called Effin Amazing and your love of explicatives is well known. Did you did you learn any Spanish curse words for your presentation?
Fortunately I already knew a few words, and they taught me some Spanish curse words which I’ve already forgotten, but the funny thing was I had a female and sign language translator, which were both new for me, so I was cautious of what I said. And apparently the Spanish word for Janky is the same as the American word.
Awesome, congrats and thanks for your time.
SPLYT, a rapid data analytics and testing platform, announced today it has been acquired by Longwood-based transmedia management platform Knetik Media, one of Splyt’s earliest customers.
While terms weren’t discussed, the acquisition builds upon Knetik’s optimization, analytics and support services, enabling several new platform features to include A/B testing, automated context, more advanced targeting features, push notifications and in-app messaging, and an improved dashboard. SPLYT investor Intersouth Partners of Raleigh-Durham, N.C. has also committed additional capital resources to the acquisition.
SPLYT founder Phillip Holt, a renowned community leader having helped establish Orlando as a thriving tech community and founded Canvs, the influential, downtown coworking space that houses the Orlando Tech Association and Orlando startup accelerator StarterStudio, could not yet be reached for comment.
“I am very appreciative of Phil’s leadership and him paving the way for all other startups and entrepreneurs in the region,” said Carlos Carbonell, CEO of Echo Interaction Group and president of the Orlando Tech Association. “In his new role at Highwinds, Phil will most likely continue to inspire and more importantly, connect the startup community to the established tech industry in Orlando.”
In a personal letter posted on LinkedIn, Holt went into detail about the acquisition as well as his team’s journey from EA Tiburon developers to startup founders:
We set out to change the way games are made and delivered to consumers. We believe that consumers deserve highly personalized experiences where the software recognizes their interests and capabilities and adapts to individuals in diverse audiences. We conceived, developed and launched Woodland Heroes on Facebook, Letter by Letter on iOS, Android, and Kindle, and we partnered with Perfect World to launch and operate Knights of the Rose on Facebook. We also developed an analytics and personalization platform called SPLYT. We achieved critical acclaim with our games and had a very loyal audience playing Letter by Letter every day. And our highly innovative analytics platform, SPLYT, provided insight into user behavior and optimization tools for many mobile games and consumer websites.
Holt also went on to thank family, friends, investors, customers and supporters:
I am incredibly proud of what we have learned and accomplished. And I feel overwhelming gratitude.
I am grateful for our investors — Intersouth Partners, venVelo, and a few friends — for backing us, providing sage counsel, and being decent humans.
I am grateful for my fellow employees for believing in our shared vision and for their commitment through all the ups and downs of startup life.
I am grateful for our families who have shared the risk, the sacrifices, and the long hours alongside us.
I am grateful for our customers who voted with their wallets.
I am grateful for our fellow entrepreneurs who are grinding it out alongside us in downtown Orlando.
I am grateful for all those who believed in us, supported us, taught us, and helped us.