1. “Use an ebook as your new business card.” – Lou Mongello, WDW Radio Podcast
Lou has over one million downloads a month of his WDWRadio.com podcast and is an expert at creating content and using it wisely. He says writing an ebook not only shows as the expert of your field but can also increase people using your services.
2. “You aren’t charging enough unless people say no.” – Jeanette Scott, J’s Everyday Fashion
As the keynote, Jeanette talked about how she made over half a million dollars during the past two years and learning to value her time and worth was instrumental in this. However, she shared she blogged for almost two years before she made any money at all, and as Jeanette discovered in the process, it’s not always about the numbers but rather the type of content you create
3. “Beware Vertical Video Syndrome” – Jeff Sharon, Full Sail University
Okay, so I already knew this one about Vertical Video Syndrome (VVS), but it is totally worth saying again and again and again: Hold your iPhone horizontally so your video takes up the full screen! (And put the thumb/home button on the right side or some program will import your video upside down!) Click here to see a PSA on VVS here.
4. “Writing is still the most important aspect of content creation.” – Adam Avitable, Avitable.com
Each word, each punctuation mark, each intention must be clear. Our thoughts may create a miscommunication so edit, edit, and edit again until nothing can be misread. Nobody understands this better than Adam, who is a published novelist and stand up comedian.
5. “The three most important analytics are acquisition, behavior, and outcome. You must measure these.” – Tom Jelneck, On Target Digital Marketing
A blogger’s income depends on analytics but Tom stressed that we were perhpas analyzing the wrong stats. Click here to see his slide deck.
Photo credit by Josh Murdock.