SPLYT, a rapid data analytics and testing platform, announced today it has been acquired by Longwood-based transmedia management platform Knetik Media, one of Splyt’s earliest customers.
While terms weren’t discussed, the acquisition builds upon Knetik’s optimization, analytics and support services, enabling several new platform features to include A/B testing, automated context, more advanced targeting features, push notifications and in-app messaging, and an improved dashboard. SPLYT investor Intersouth Partners of Raleigh-Durham, N.C. has also committed additional capital resources to the acquisition.
SPLYT founder Phillip Holt, a renowned community leader having helped establish Orlando as a thriving tech community and founded Canvs, the influential, downtown coworking space that houses the Orlando Tech Association and Orlando startup accelerator StarterStudio, could not yet be reached for comment.
“I am very appreciative of Phil’s leadership and him paving the way for all other startups and entrepreneurs in the region,” said Carlos Carbonell, CEO of Echo Interaction Group and president of the Orlando Tech Association. “In his new role at Highwinds, Phil will most likely continue to inspire and more importantly, connect the startup community to the established tech industry in Orlando.”
In a personal letter posted on LinkedIn, Holt went into detail about the acquisition as well as his team’s journey from EA Tiburon developers to startup founders:
We set out to change the way games are made and delivered to consumers. We believe that consumers deserve highly personalized experiences where the software recognizes their interests and capabilities and adapts to individuals in diverse audiences. We conceived, developed and launched Woodland Heroes on Facebook, Letter by Letter on iOS, Android, and Kindle, and we partnered with Perfect World to launch and operate Knights of the Rose on Facebook. We also developed an analytics and personalization platform called SPLYT. We achieved critical acclaim with our games and had a very loyal audience playing Letter by Letter every day. And our highly innovative analytics platform, SPLYT, provided insight into user behavior and optimization tools for many mobile games and consumer websites.
Holt also went on to thank family, friends, investors, customers and supporters:
I am incredibly proud of what we have learned and accomplished. And I feel overwhelming gratitude.
I am grateful for our investors — Intersouth Partners, venVelo, and a few friends — for backing us, providing sage counsel, and being decent humans.
I am grateful for my fellow employees for believing in our shared vision and for their commitment through all the ups and downs of startup life.
I am grateful for our families who have shared the risk, the sacrifices, and the long hours alongside us.
I am grateful for our customers who voted with their wallets.
I am grateful for our fellow entrepreneurs who are grinding it out alongside us in downtown Orlando.
I am grateful for all those who believed in us, supported us, taught us, and helped us.