Tech Exec Tips is a new Orlando Tech Association series in which we will interview some of Orlando’s leading technology executives about some of the tools and methods they use to get things done in their business
Today: Ted Murphy, CEO of IZEA. IZEA is an Orlando-based marketing agency that specializes in connecting brands with creators, bloggers, and social media professionals.
What do you find is the best tool to use for communicating, whether it be with a single staffer or an entire team?
We rely heavily on Hipchat for both text and video chat. We have team members scattered throughout the U.S. and Canada, with some of those people working from home. It is not uncommon for team members that work closely together to keep a video chat open all day long so they feel like they are connected.
Do you use any particular organizational tools?
We have a number of tools that we use and find that different departments have different needs. Some of them include Zendesk, Basecamp, Github and Wrike.
How do you manage accountability at IZEA?
Each department has three high level goals set at the beginning of each quarter. We report on those goals in all company meetings that happen every 4 to 6 weeks. In addition, we have real time reporting on televisions located prominently throughout the office and available to outside team members as well.
Do you guys use any time management tools?
We don’t track individual hours, we are more of a goals-based organization. We provide a great deal of flexibility for the team, with the understanding that the goals must be reached.
Pick one: Phone call or text message?
Are there any other apps or programs that are integral to productivity at IZEA?
Salesforce provides the operational backend for our sales and customer relationship management. It is a key part of our day to day operations.